Miles Ahead Marketing

Get a Good Domain Name

     So you want to get started on-line. The first step is to secure a good domain name. Unfortunately, selecting a good domain name has become a major problem these days. If you wish to have a certain domain name, then it makes you feel terrible when you find out that it is taken by some one else.

      There are many tools that can help you to find a good combination of the domain name that you are searching. These tools do not always give you the best solution, so you should find out for your self. These tools have limited options as well as capabilities. So you should not rely totally on these tools and software’s.

    One thing that can make a difference is that when you buy a Dot com domain name instead of others domain names like dot info. People find it is easy and preferable to type the domain names that have a dot com ending. So one must buy a dot com domain name instead of others.

Do NOT use double hyphens. People will not like to type domain names that will contain double hyphens. On the other hand, if you choose to have a single hyphen, then it can be acceptable. Nowadays you will find few domain names that will contain a single hyphen. People are getting use to domain names with a single hyphen. So a single hyphen domain name is an option that can be considered. However, it’s best to not use one. Users are very use to with the domains names that ends with a dot com. So it is good to pick a dot com for a domain name.

Choose a domain name that is easy to remember and it must be simple. For example consider the domain name for Yahoo.com. It’s easier to remember as well as typing the address for the domain name of Yahoo.com. So you must think as a user before selecting a domain name.

Select a domain name that’s not too long. People do not prefer long names as it is hard to remember for them as well as it is also not comfortable to type them too.

Select a domain name that is relevant to your website’s topic or the idea behind your site. How great it well be if you can select a name that can expressed the basic idea of your website and at the same time is easy to remember because of its fact which is not too long. These aspects play an extremely important role in your success for your web site.

Just think if your site becomes a heavy-traffic site one day and thousands of users will come every day. However, this is only possible if you select a decent domain name.

Thus far in this series we’ve established that customer testimonials are a “must have” for your marketing system. We’ve talked about the difference between heralding your own good qualities and having a satisfied customer do the talking. We’ve also looked at examples of quality testimonials and why they work.

With the background established, it’s time to discuss exactly how to employ these tactics uniformly across all of your marketing efforts.

Marketing guru Ben Hart puts it very simply: “Be a relentless collector of testimonials.”  This is the first and most important rule in testimonial marketing – you won’t get very far if you aren’t able to reach out to your clients and ask for their support.

So don’t be shy.  Get out there and request that testimonial, preferably at the time when your customer is happiest with your product or service (but be able to approach customers at any point). For important clients, don’t be afraid to offer a small incentive as a show of appreciation for their help.

In this age of multimedia, be sure to cover your bases. Don’t settle for a simple written testimonial; if possible, videotape your conversation with your client, going over their needs and how you succeeded in meeting them. With this video, you’ll not only have their words captured, but you’ll also have audio and video clips to use on the web and in other media.

As these ideas suggest, you should not settle for simply placing testimonial blurbs on your website or in direct mail pieces. Marketing experts suggest placing testimonial quotes on AdWords landing pages, in print ads, and any other media you use to communicate with potential customers.

Dan Kennedy suggests cutting customers off at the pass by offering a “preponderance of proof.”  Some of his clients even include mini flipbooks, full of testimonials, in their direct mail pieces.  Getting creative with your quotes can go a long way.

See a sample sales letter.

In my next blog, we’ll discuss seven brilliant ways to increase response using testimonials.