In the last installment of our look at testimonial marketing techniques, we’re going to go over some of the must-haves in any testimonial campaign. Sticking to this checklist will ensure your efforts are not in vain.
Just Ask
If you aren’t already asking your customers for testimonials, close this blog and start now! Chances are, it will be easier than you think. Get in the habit of asking customers for quotes on a regular basis to ensure you’ve always got a great supply of these powerful marketing tools.
Don’t Forget the Details
Don’t simply take a great quote and toss it into your marketing materials. Remember to use the customer’s name and location, along with any other appropriate information such as job title, photo, audio, or video, to increase the credibility of your testimonial.
Be Specific
Have your delighted customers give specific anecdotes, details, and scenarios about how your product wowed them or how they used it to solve a problem. Gurus say vague quotes about how great you are won’t go very far in connecting with potential clients.
Get Permission
Whatever you do, make sure you get your customer’s consent before using a testimonial in any marketing campaign. Doing so is not only considerate, but absolutely necessary if you want to retain the great clients you already have.
Use Them Everywhere
Why go to all of the trouble of mining and cataloguing testimonials if you aren’t going to get them in front of people? Create a powerful and consistent message by offering your testimonials in direct mail, print, radio, and TV ads, internet, and more.
Now that you know more about using testimonial marketing to increase response, you’ve got the power to send response and sales through the roof. For much more on become an Automatic Marketing machine, download your free copy of guru Ben Hart’s e-book.
